50th Anniversary 1976 – 2026
50th Anniversary 1976 – 2026
JUMP IN
The James River Association works to protect the James and connect people to it.
Keep the Comeback Coming
Find ways to enjoy and protect the river near you.
Enjoy the River
Protect the James
Teach and Learn
The River's Story
OUR IMPACTS
Our goal is a Grade-A river that everyone in the watershed can enjoy. These are some of our accomplishments from the last year:
420 Acres of Riparian Forest Buffers Assessed
22,000 Student Watershed Interactions
477 Water Quality Test Analyzed
268 Rain Barrels Distributed
ABOUT US
OUR WORK
Our Mission
To protect the James River and connect people to it.
Our Vision
A fully healthy James River, valued by all communities in the watershed.
We Protect
JRA monitors the river, responds to problems, seeks policy changes, and implements on-the-ground projects to restore the river’s health. We protect through our Watershed Restoration, James Riverkeeper, and River Advocacy programs.
We Connect
JRA helps communities benefit from the river by increasing river access, supporting river-related events, and implementing volunteer projects. We connect through our Environmental Education and Community Conservation programs. We believe in a James River for all.
EDUCATION
We inspire the next generation of river stewards.
JAMES RIVERKEEPER
Our James Riverkeeper patrols the water to track pollution and respond to threats.
BUFFERS
We plant native trees and vegetation along local streams.
STORMWATER
We work to prevent runoff pollution before it reaches our waterways.
LIVING SHORELINES
We protect riverbanks from erosion using natural living shorelines.
ADVOCACY
We amplify community voices to defend clean water policies.
Our Mission in Motion
Experience the story of the James River’s recovery and how we’re working to protect it for the next 50 years.
Keep the Comeback Coming
THE LATEST
News & Notes
6 Great Spots to Explore in the Upper James River Watershed
The Upper James River watershed is a wonderful summer destination, offering everything from relaxing river floats to rewarding hikes to waterfalls. Whether you want to cool off at a river access point, paddle a calm stretch, or take in a dramatic waterfall view, this...
James River Explorers – Shark Week
Every summer, Shark Week sparks curiosity about one of the ocean’s most recognizable creatures. While sharks might seem like distant ocean dwellers, their story connects directly to the James River and the Chesapeake Bay. From ancient shark teeth buried along...