About the James River Association

Our Mission

The mission of the James River Association is to be a guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources.

We Protect

JRA monitors the river, responds to problems, seeks policy changes, and implements on-the-ground projects to restore the river’s health. We protect through our Watershed Restoration, James Riverkeeper, and River Advocacy programs.

We Connect

JRA helps communities benefit from the river by increasing river access, supporting river-related events, and implementing volunteer projects. We connect through our Environmental Education and Community Conservation programs.

Our Vision

A fully healthy James River ecosystem restored to a Grade A in the State of the James report.

Our Strategic Goals

The James River Association has set two Strategic Goals for our efforts to achieve a fully healthy James River.

  1. Keeping Virginia moving forward to fully implement the cleanup plans for the James River under the Chesapeake Bay Cleanup effort.
  2. Helping communities realize the benefits from a healthy James River and support protecting it.


Our mission inspires what we do, everyday. Our values ensure that what we do everyday makes a difference.


We believe in pragmatic possibility through commitment. We believe we can make an impact.  We believe people can do better. We believe the James can be preserved, improved and power the potential of communities in Virginia.


We don’t believe in waiting – we drive the change we want.  We believe in the power of creativity and connection to inspire others to share our optimism and uncover possibilities.

CREDIBILITY is our currency.

We believe that operating with integrity, transparency and honesty means our words, our work, and our people can be relied on as true, steady, dependable resources.

COMMUNITY drives everything we do.

We believe in the power of collaboration to serve the larger community.  We support, respect, nurture and empower people. We operate as a community internally and participate as active members of the larger communities we serve to look out for their best interests as it relates to the river.