Connecting People to the James
Quality of life and economic benefits are derived from outdoor recreation and business activity on the James River and its tributaries. The James River Association’s Community Conservation Program helps communities throughout the James River watershed realize the benefits of a healthy James River and promotes conservation and responsible stewardship of our natural resources. We connect people to the James and its tributaries through advocacy and a variety of programs and projects.
Breaking Down Barriers to Enjoying the James
Our approach to breaking down barriers to enjoying the James River and its tributaries is threefold. From the Alleghany Highlands to the the Chesapeake Bay, we work with local governments and partners to expand public access to the James River and its tributaries, offer outdoor recreation experiences through our Connect with the James programs, and create informational resources such as maps for individuals to use.
Regional Rivers Plan
Visit RegionalRiversPlan.org to learn about the Regional Rivers Plan and Capital Region Collaborative.
The vision of the Regional Rivers Plan is threefold, comprised of visions for recreation, tourism, and economic development.
Vision for Recreation
The Richmond Region has a cohesive network of publicly accessible riverside parks, conservation areas, historic sites, canoe and kayak launches and boat landings accommodating a variety of active and passive recreational activities and linked by greenways, blueways, and trails.
Vision for Economic Development
Businesses benefit from events and recreation on the rivers of the region, which serve as sources of freshwater and support commerce and industries.
Vision for Tourism
The creation of the Regional Rivers Plan would not have been possible without the generous support of Altria, WestRock Foundation, Custis Westham Fund of The Community Foundation, and The Cameron Foundation.
Richmond Riverfront Plan
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Upper James River Water Trail
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Connect Virginians to their river.
Volunteers help by leading our interpretive paddle programs, assisting with outreach at events, constructing boat launches and exploring local waterways to assess river access.