Why Partner with JRA?
We are educating more than ten thousand students each year, performing essential hands-on restoration work, all while ensuring policies and protections are in place to build on progress.
The James River is recovering thanks to the collective power of corporate leaders, community partners, legislative decision-makers, and JRA members, donors, and volunteers. Through our corporate partners, who appreciate the vital relationship between water quality and quality of life, we won’t just save our river, we will keep it saved. Join us!
CREDIBILITY is our currency.
JRA has a reputation as the most effective conservation group working to restore and protect the James River and its many tributary streams. Our unmatched credibility is grounded in scientific expertise and a demonstrated record of success.
2021 Year in Review
Students and Teachers Inspired
Actions Taken by JRA Advocates
Freshwater Mussels Released
Pathways to Partnership
JRA welcomes the opportunity to work with businesses who share our goal to protect the James River and connect people to it. We will work with you to develop a partnership that mutually benefits your company and JRA’s goals, engages your employees and customers, and showcases your commitment to restoring America’s founding river.
When you partner with JRA, you align with a recognized, effective leader. Benefits are tailored to the type and level of engagement and are designed to help you.
INCREASE BRAND AWARENESS
JRA’s voice carries across the entire James River, home to 3.2 million residents within its watershed.
Boost recruitment and retention by offering employees tangible ways to make a difference
BUILD CUSTOMER LOYALTY
Consumers stand by companies that invest in community and environmental issues
Current Corporate Partners
We are proud to announce our partnership with River Run Law Group, who has pledged 1% of its annual profits to JRA! In their quest to practice law and run a business differently, River Run decided to support a non-legal charitable purpose, recognizing the River as a source of relaxation, recreation, and adventure for their founders and so many other Virginians (plus – the River is also a big part of their law firm name). We are grateful for their support of our mission to be a guardian of the James and a steward of its natural beauty and environmental health.
River Run Law is a local Richmond law firm, founded by Brooke Alexander and Casey Ariail, practicing personal injury and workers’ compensation for plaintiffs with the central goal of doing things differently within the staid, traditional legal field.
Dedicated to the James
The James River Association (JRA) was founded in 1976 at a time when the James was considered one of the most polluted rivers in the country. The harmful chemical kepone had been dumped into the river a year earlier, contributing to a 13-year fishing ban with large sections of the river declared dead or unfit for human use. Over the next 40 years, increased awareness and stewardship has resulted in a cleaner, healthier river.
Today, JRA remains the only organization solely dedicated to protecting and improving the James River, our nation’s founding river, and the 25,000 miles of tributaries that flow throughout its 10,000 square mile watershed. Its headwaters in the Blue Ridge Mountains to its confluence with the Chesapeake Bay, along which the health and well-being of more than 3.2 million people and countless species of plants and animals depend.
In October 2019 the James River received the Thiess International Riverprize at the International Riversymposium in Brisbane, Australia. Presented by the International River Foundation, the prize is considered the most coveted award of river and watershed restoration based on accomplishments in integrated river basin management, and recognizes remarkable outcomes for rivers, river basins and their communities.
Today our river is healthier than it was just five years ago. Water quality is improving. Wildlife habitat is increasing. Fish populations are returning and growing. Help us keep the James River comeback coming!