Shop for the James

Check out these awesome products!

Here are a few ways your product purchases can go a little further and help us protect and restore the health of the James River.

America's Favorite Flies Book

This book features stunning photographs of the flies submitted by 224 collaborators throughout North America and the remarkable stories they have written about them. Also included are enlightening biographies of the contributors, special essays on various related topics by a group of hand-picked fly fishing and fly tying experts, and a gallery of fly fishing related art contributed by well-known and beloved artists throughout North America.

Owning this monumental volume signifies your contribution toward making waters and fisheries healthier. It is a must-have addition to the libraries of each and every fly fisher, tyer, fishing enthusiast, armchair fly fisher, and anyone else interested in knowing about the magical endeavor of fly fishing. What makes it so profoundly important is that all of the coordinators and partners are contributing their time and energies totally pro bono so that 100% of the proceeds of the book goes to protecting and sustaining healthy waters and native fisheries.

America's Favorite Flies Merchandise

The mission of America’s Favorite Flies is to generate funds to make fisheries and waters continually healthier through the important work of the Native Fish Society and the James River Association. The project’s centerpiece is a landmark book that features favorite flies and stories provided by 224 fly anglers from throughout North America, however they also offer everything from a 36″ x 48″ poster to t-shirts.

James River Association Spinning Rod

The James River Association Spinning Rod by Tycoon Tackle is designed and made in the U.S.A. especially for the waters of the James River. These fishing rods have an elegant Pacific Blue fiberglass backbone, geared for the angler that fishes in all conditions and is not easy on their equipment. They are constructed for durability, are incredibly strong, yet light and available in two sizes: 8-15-pound and 15-30-pound.

James River art series

These posters, fine art prints, t-shirts and notecards are perfect for Richmonders who love the James. Visit Richmond Outside and pick your favorite print.

Amazon Smile

Use Amazon Smile when making your Amazon purchases. Make sure to designate the James River Association as your charity of choice.

The Great Return

Hardywood Park Craft Brewery’s Great Return celebrates the James River Association’s sturgeon restoration efforts. This West Coast style IPA is a great purchase for beer lovers.

James River Adventures

Know someone that would love to get on the water but doesn’t have the opportunity? Give them a gift certificate to James River Adventures in Lynchburg, VA.