Shop for the James

Check out these awesome products!

Here are a few ways your product purchases can go a little further and help us protect and restore the health of the James River.

Dickies Seafood

Dickies Seafood, based in Richmond, is back and better than ever after a fire devastated their facility in 2020. We are thrilled that JRA has been selected as their charity beneficiary to receive a portion of sales for the coming year, up to ten thousand dollars! It’s a duo as natural as shrimp and cocktail sauce, given the company’s commitment to sustainability. Head to for a list of where you can find their delicious products, and read more about their eco-friendly practices.

Tokens for Bags®

We are happy to announce that we have been selected as a recipient of the Buffalo Exchange Tokens for Bags® program from July through December 2021! You can now donate to JRA just by shopping at the Buffalo Exchange in Richmond. Instead of a plastic bag, the Tokens for Bags® program offers every customer who makes a purchase one “token” valued at five cents (the cost to produce a bag) to donate to one of several local charities selected by the store. The program has generated over $857,745 for hundreds of local nonprofit organizations since 1994 and has saved over 17.1 million plastic bags from the landfill.

Amabile Designs

Shop for beautiful, sustainable, handcrafted bracelets at Amabile Designs!

Made with recycled silver, recycled glass, rescued fishing net, and other nylon waste destined to landfills, part of your purchase not only goes towards supporting small family business owners, but also towards protecting our most precious natural resource – the James River.

Be sure to select the James River Association during step 3 of checkout (under Water Protecting Partners) and enter the code JAMESRIVER for 15% off your purchase!


Sturgeon is an eco friendly apparel and board manufacturer. Stories passed down through Virginia’s Pamunkey Indian tribe told of children riding a sturgeon as a rite of passage. They were fearless and true pioneers of their time. We still live on this adrenaline and grit- a need to be a part of the water. So whether you are paddleboarding down the James or surfing hurricanes in the Atlantic, “Ride a sturgeon and #EarnYourRiteofPassage” or just grab a tee. We’ll see you out there!

Amazon Smile

Use Amazon Smile when making your Amazon purchases. Make sure to designate the James River Association as your charity of choice.

The Great Return

Hardywood Park Craft Brewery’s Great Return celebrates the James River Association’s sturgeon restoration efforts. This West Coast style IPA is a great purchase for beer lovers.

James River Adventures

Know someone that would love to get on the water but doesn’t have the opportunity? Give them a gift certificate to James River Adventures in Lynchburg, VA.