Do you always eat too much turkey and pie on Thanksgiving? Rather than spending the following day feeling remorse for all the extra calories consumed, why not choose to get active and #OptOutside?

On Black Friday, outdoor retailer REI chooses to close their stores and give their employees an opportunity to do what they do best – play outside. Over the years, more and more individuals, businesses, and organizations have joined them. While some folks are standing in long lines for the best deals the day after Thanksgiving, you can find most outdoor enthusiasts choosing to #OptOutside.

We invite you to join the movement and soak up some of Mother Nature’s beauty on November 23rd. The James River watershed offers so many incredible opportunities to get up and get moving. From the crisp headwaters of the Upper James, to beautiful State Parks, to the urban escapes in cities and towns along its course, the James has something for everyone. You can hike, bike, paddle, enjoy a picnic, or walk the dog. However you like to have fun outdoors, we invite you to celebrate it this holiday season and #OptOutside!