Shop for the James
Shop Local, Save the James: Your Guide to Supporting Virginia’s Great River
Every purchase you make through our dedicated Virginia business partners directly funds the protection and restoration of the James River watershed—from the Blue Ridge Mountains to the Chesapeake Bay. Whether you live in Richmond, Lynchburg, Williamsburg, or anywhere in Central Virginia, your support translates into clean water initiatives, environmental education programs, and the conservation of our river’s vital resources. Discover unique, local products and experiences below, where a portion of the proceeds flows straight back to the river we all love.
Official JRA Gear: Wear Your Support for the James River
Show your love for Virginia’s James River with our exclusive JRA merchandise collection! Shop for high-quality tees, hoodies, hats, and accessories. Every item you buy from the official James River Association shop directly supports our hands-on efforts to keep the James clean and healthy for future generations.
Buffalo Exchange: Tokens for Bags
You can now donate to James River Association shopping at Buffalo Exchange in Richmond. Instead of a plastic bag, the Tokens for Bags® program offers every customer who makes a purchase one “token” valued at five cents (the cost to produce a bag) to donate to one of several local charities selected by the store.
Cirrus Vodka Partnership: Protect the James River Shirts
Sip responsibly with Cirrus Vodka, a proud Virginia-based distillery. Their “Save Water, Drink Cirrus” campaign features an exclusive “Protect the James River” shirt. By purchasing this shirt you are supporting this local Richmond-area partnership and help fund JRA’s essential work across the watershed.
Hardywood Park Craft Brewery: The Great Return IPA
Raise a glass to conservation with The Great Return IPA, brewed by Hardywood Park Craft Brewery in Richmond, VA. This bold West Coast IPA celebrates the successful return of the endangered Atlantic Sturgeon to the James. Every pint purchased supports the JRA’s mission, ensuring great brewing water and a healthy river environment for all.
Salon Del Sol: Round-Up for the James (Richmond, Midlothian, Short Pump)
Support the river while you indulge! Visit Salon Del Sol’s convenient Richmond locations in Hull Street, Midlothian, and Short Pump. Through their partnership (until June 2026), round-up your purchase or service total, every gift flows directly to JRA’s conservation and education initiatives.