About the James River Association
Our Mission
The mission of the James River Association is to be a guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources.
We Protect
JRA monitors the river, responds to problems, seeks policy changes, and implements on-the-ground projects to restore the river’s health. We protect through our Watershed Restoration, James Riverkeeper, and River Advocacy programs.
We Connect
JRA helps communities benefit from the river by increasing river access, supporting river-related events, and implementing volunteer projects. We connect through our Environmental Education and Community Conservation programs.
Our Vision
A fully healthy James River ecosystem restored to a Grade A in the State of the James report.
Our Strategic Goals
The James River Association has set two Strategic Goals for our efforts to achieve a fully healthy James River.
- Keeping Virginia moving forward to fully implement the cleanup plans for the James River under the Chesapeake Bay Cleanup effort.
- Helping communities realize the benefits from a healthy James River and support protecting it.
Values
Our mission inspires what we do, everyday. Our values ensure that what we do everyday makes a difference.
We are OPTIMISTS
We believe through individual and collective action, the James River can be preserved and improved, enriching all communities in the watershed.
We are CATALYSTS
We are proactive change-makers, not bystanders. We take initiative, bring creativity and passion, and enlist the broader community to drive positive change for the James River.
CREDIBILITY is our currency.
Our success depends on the trust we build. We operate with integrity and can be relied on as a true, steady, dependable resource grounded in science.
COMMUNITY drives everything we do.
We believe in the power of community to achieve common goals, honoring a full range of voices in the process. Our efforts consider the varied needs and interests of our watershed communities.
