Shop for the James
Shop Local, Save the James: Your Guide to Supporting Virginia’s Great River
Every purchase you make through our dedicated Virginia business partners directly funds the protection and restoration of the James River watershed—from the Blue Ridge Mountains to the Chesapeake Bay. Whether you live in Richmond, Lynchburg, Williamsburg, or anywhere in Central Virginia, your support translates into clean water initiatives, environmental education programs, and the conservation of our river’s vital resources. Discover unique, local products and experiences below, where a portion of the proceeds flows straight back to the river we all love.
Official JRA Gear: Wear Your Support for the James River
Show your love for Virginia’s James River with our exclusive JRA merchandise collection! Shop for high-quality tees, hoodies, hats, and accessories. Every item you buy from the official James River Association shop directly supports our hands-on efforts to keep the James clean and healthy for future generations.
Blue Wave Candles: 10% Flows to the James (Limited Time)
Bring the spirit of the James River into your home this season! Through their “Wave of Kindness” campaign, Blue Wave Candles is donating 10% of all general sales to the James River Association. This limited-time offer supports our mission to protect Virginia’s James River and connect people to this vital resource. Shop local gifts that give back today—this special partnership ends December 31st!
Cirrus Vodka Partnership: Save Water, Drink Cirrus
Sip responsibly with Cirrus Vodka, a proud Virginia-based distillery. Their “Save Water, Drink Cirrus” campaign features an exclusive “Protect the James River” shirt. By purchasing this shirt or supporting this local Richmond-area partnership, you help fund JRA’s essential work across the watershed.
Hardywood Park Craft Brewery: The Great Return IPA
Raise a glass to conservation with The Great Return IPA, brewed by Hardywood Park Craft Brewery in Richmond, VA. This bold West Coast IPA celebrates the successful return of the endangered Atlantic Sturgeon to the James. Every pint purchased supports the JRA’s mission, ensuring great brewing water and a healthy river environment for all.
Salon Del Sol: Round-Up for the James (Richmond, Midlothian, Short Pump)
Support the river while you indulge! Visit Salon Del Sol’s convenient Richmond-area locations in Hull Street, Midlothian, and Short Pump. Through their dedicated partnership (until June 2026), you can round-up your purchase or service total, with every gift flowing directly to JRA’s conservation and education initiatives.