FOR IMMEDIATE RELEASE:
September 30, 2015
Director of Marketing and Membership
(804) 788-8811, ext. 207
James River Association and Tycoon Tackle Partner to Create Fishing Rods, Protect the James River
The James River Association has partnered with Waynesboro, Virginia based Tycoon Tackle, Inc. to design, develop and produce a series of co-branded fishing rods of which some of the proceeds will be dedicated to the protection and preservation of the James River.
The partnership between Tycoon Tackle and the James River Association is a natural fit. Both groups understand the importance of clean waterways and strive to protect Virginia’s natural resources. A healthy James River provides a suitable habitat for fish and other aquatic species, as well as provides a safer environment for recreational activities such as fishing, boating and swimming.
“We are pleased to partner with the James River Association to help make the river that runs from Appalachia to the Chesapeake better for Virginians, fish that inhabit it, and the Commonwealth,” says Tim O’Brien, president of Tycoon Tackle.
On October 1, 2015, four Tycoon Tackle rods specifically designed for Virginia waters, two spinning rods and two fly rods, will be available for purchase. Each will be a custom, built-to-order, co-branded rod appropriate for fishing sections of the James River.
“It is no secret that the angling community has long been represented by natural resource stewards. Fishermen seek waters that hold copious and healthy fish, while quality fisheries require clean water,” says Pat Calvert, Upper James Riverkeeper for the James River Association. “I consider ours a mutually beneficial partnership. Even better, Tycoon Tackle staff customized each of these four rods — 2 spinning rods and 2 fly rods — to specifically target the diversity of fish for which the James is known. Whether you’re seeking rockfish on a fly, smallmouth on a worm or shad on a dart, the experienced folks at Tycoon Tackle have created what you need to most effectively appreciate your favorite James River fishing holes.”
The James River rod series will be available to purchase online at https://tycoonoutfitters.com/james-river-rods and at select outfitters throughout the state. A portion of every sale goes to the James River Association to support their mission of protecting and restoring the James River now and for future generations.
To order a James River rod, visit www.tycoonoutfitters.com. For more information on this partnership, contact Ryan Corrigan, Director of Marketing and Membership, at 804-788-8811, ext. 207 or email@example.com.
ABOUT TYCOON TACKLE:
Tycoon Tackle, Inc. is a Virginia-based angling outfitter that originated in Miami, Florida in 1935. The company was on the scene in the formative years of big-game angling and at one time more than 95% of all world record fish were caught on the company’s fishing rods. Tim O’Brien, President and CEO of the company, said, “The company started as a one-man shop and in time grew to become a leader in the angling world, by not only making the best and most desirable fishing rods but by being a leader in promoting the catch and release of gamefish.” The company is still family owned and committed to manufacturing its products in the United States of America.
ABOUT THE JAMES RIVER ASSOCIATION:
The James River Association is a member-supported nonprofit organization founded in 1976 to serve as a guardian and voice for the James River. Throughout the James River’s 10,000-square mile watershed, the James River Association works through its core programs – Education, Community Conservation, Watershed Restoration, River Advocacy and the Riverkeeper Program – to help people of all ages enjoy, appreciate and protect the beauty and health of the James River for future generations to enjoy. For more information visit www.JamesRiverAssociation.org.