August 27, 2015

Ryan Corrigan
Director of Marketing & Membership

James River Association launches “How do you River?” awareness and conservation campaign

How do you River? That’s the question at the center of a new campaign that launched today from the James River Association, the Virginia organization dedicated to promoting the protection and enjoyment of America’s Founding River. “How do you River?” is an awareness campaign to promote the need for conservation, stewardship, and recreation along the James River.

“How do you River?” features will feature advertising throughout the Upper, Middle and Lower regions of the James River basin. In addition, a month-long social media contest asks users to take photos of river activities with the hashtag “#howdoyouriver” for a chance to win a free James River Association membership and prize package.

Richmonders will have a unique opportunity to get involved in the How do you River? launch by participating in a drone photo by Creative Dog Media on August 29, 2015 at Pony Pasture in the James River Park System. This is an opportunity to showcase the various ways Virginians enjoy the James, either by paddling, swimming, tubing, resting on its shores or fishing its waters. At 12:00 pm this Saturday, participants will take to the river to be featured in the overhead photo.

“The James River Association works to connect people of all ages to the James and its tributaries, and to show the many ways in which we can each have a direct impact on the river’s health,” said Bill Street, CEO for the James River Association. “The ‘How do you River?’ campaign celebrates the connections Virginians make with the James and reminds them to enjoy and protect America’s Founding River now and for future generations.”


The James River Association is a member-supported nonprofit organization founded in 1976 to serve as a guardian and voice for the James River. Throughout the James River’s 10,000-square mile watershed, the James River Association works through core programs – Education, Community Conservation, Watershed Restoration, River Advocacy and the Riverkeeper Program – to help people of all ages enjoy, appreciate and protect the beauty and health of the James River for future generations to enjoy. For more information on the James River Association visit